Terms of Service

1. Acceptance

By creating an account or using Wellknown (the “Service”), you agree to these Terms and our Privacy Policy. If you don’t agree, don’t use the Service.

2. What Wellknown does

Wellknown reads your website and the profile you complete, matches your company with journalists, podcast hosts and newsletter writers who cover companies like yours, and drafts short email campaigns to them: three emails per contact, each on a different angle, each referencing a real piece the contact published.

On a paid plan, Wellknown sends those emails for you. Each email goes out under your name from an address we set up for you on a sending domain Wellknown operates, between 8 and 10 in the morning in the contact’s time zone. We do not send from your own mailbox and never ask for access to it. Replies come back to your desk, where you read and answer them. A reply or an opt-out stops the campaign.

3. Your approval, and Autopilot

Campaigns you start. You review all three emails and approve them together before anything is sent. After the first email goes out, the second and third follow on their schedule unless you edit, pause or stop the campaign, or the contact replies.

Autopilot. Autopilot is off until you turn it on. When it is on, Wellknown starts campaigns to your strongest matches each month, up to the number you set, and sends them without asking you to approve each one. Every email still appears in your tracker. You can lower the number, pause or turn Autopilot off at any time.

By approving a campaign or turning on Autopilot, you authorize Wellknown to send those emails in your name.

4. No guarantee of press coverage

We help you reach the right people with a better pitch. We do not guarantee that anyone will reply, that a story will run, or any other media outcome. Coverage depends on things outside our control: the contact’s interest, timing, competing stories and editorial decisions.

5. AI-drafted content and what you tell us

Wellknown uses large language models to draft story angles and emails from the facts in your profile. Drafts can be wrong. You are responsible for the facts you give us and for reviewing what you approve; we will not knowingly invent numbers, customers or claims, and an email that cannot name a real piece the contact wrote is not sent.

Every email we send includes a line letting the recipient opt out. We honor opt-outs and stop the campaign immediately. You agree not to use the Service to send anything false, misleading, harassing or unlawful, and to comply with the anti-spam and privacy laws that apply to you (including CAN-SPAM in the US and PECR and GDPR in the UK and EU).

6. Your account and content

You are responsible for keeping your login secure and for activity under your account, including activity by co-founders you invite to your company. You keep ownership of the content you provide: your company profile, founder details, angles and approved emails. You grant us the limited license needed to process that content and send it on your behalf.

We may suspend sending, or the account, if a campaign creates risk for recipients, for our sending domains or for other customers, for example through a high bounce rate or complaints.

7. Plans, billing and cancellation

The Free plan has no charge and no card. Paid plans are per company: Growth is $33/mo billed yearly ($390), or $39/mo billed monthly; Scale is $66/mo billed yearly ($790), or $79/mo billed monthly. Growth includes up to 15 campaigns a month and Scale up to 30. Campaign allowances are monthly and do not roll over; a campaign whose first email bounces gives its slot back. Billing is handled by Stripe, and plans renew automatically until cancelled. You can change plan, update your card or cancel from the billing page.

Cancellation takes effect at the end of the current billing period. Fees already paid are non-refundable except where the law requires otherwise. We will give at least 30 days’ notice of a price change before your next renewal.

8. Intellectual property

Wellknown, its design, its code and its contact database are our property. You may not scrape, export, resell or redistribute contact information outside the Service.

9. Warranties and liability

THE SERVICE IS PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, TO THE FULLEST EXTENT PERMITTED BY LAW. WE DISCLAIM IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

TO THE EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM YOUR USE OF THE SERVICE IS LIMITED TO THE GREATER OF (a) USD $100 OR (b) THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES.

10. Termination

You can stop using the Service and ask us to delete your account at any time. We may suspend or end accounts that break these Terms, abuse the Service, or put recipients, our sending domains or other customers at risk.

11. Changes

We may update these Terms as the product changes. For material changes we will email you and post the new version here with a new date. Using the Service after a change means you accept the updated Terms.

12. Governing law

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law principles. Disputes will be resolved in the state or federal courts located in Delaware.

13. Contact

Questions about these Terms? Email support@wellknown.press.