★ The PR Problem

Get covered by reporters who write about your space.

Eight reporters. Eight drafts that mention their last article. Five minutes.

Used by founders pitching TechCrunch, Forbes, and The Information this month.

★ Our database tracks reporters at

TechCrunch·Forbes·Wired·Bloomberg·Fast Company·The Information·Axios·VentureBeat·Inc.·Business Insider·The Wall Street Journal·The New York Times·Reuters·CNBC·Fortune·The Verge·Sifted·Semafor·Morning Brew·GeekWire·

★ The Method

Press isn't magic. It's research.

Drop your URL.

We read your site like a reporter would. Add LinkedIn for founder-story hooks.

Surface the angles.

Five hooks a journalist would actually pick up. Keep the ones that feel like yours.

Match, pitch, send.

Reporters who covered your space this month. Drafts reference their last article. You hit send.

Not a list of emails. A draft you'd actually send.

Matched reporters · 12Relevance ↓

Kaitlyn.T*****The Atlantic

Internet culture · creator economy · 3 pieces this month

0.94

Rebecca.B*****TechCrunch

Early-stage consumer · bootstrappers · covers founder stories

0.88

Mario.G*****The Generalist

Company deep-dives · indie newsletters · replies personally

0.81

Natasha.M*****The Information

Venture & early-stage · loves contrarian takes

0.77

8 more matches · unlock on Growth

Upgrade to see the rest of your list.

Draft pitch · Rebecca.B*****● Ready to send

ToRebecca.B*****@techcrunch.comFrommaya@warmly.appAngleBootstrapped tools beating VC-backed incumbents

Your piece on indie SaaS margins — small follow-up from a founder in the trenches

Hi Rebecca,

I read your piece on why bootstrapped SaaS is quietly winning against venture-backed tools(Apr 14) — the line about “operating on thirds of the burn rate” matched our numbers almost exactly.

I'm the founder of Warmly. We're doing $42k MRR, team of three, no outside money — competing directly with a Series B company that's raised $38M. I'd love to share the actual P&L if it's useful for a follow-up.

Happy to be a data point, or pass. No follow-ups from me either way.

— Maya

What you get — and don't.

Reporters who cover what you do.

Filtered by beat, outlet and what they've actually published in the last 90 days. Not a purchased list.

Angles a journalist will pick up.

Specific hooks, not "we're announcing our seed round."

Pitches tailored to their last article.

Every draft references the reporter's most recent piece. You send from your own inbox.

Replies in days. Not months.

Eight targeted sends beats two hundred sprays. Every time.

Founders who ditched the retainer.

Maya

Founder, AI tooling

“Honestly didn't think this would work. A couple reporters actually wrote back.”

Marcus

Founder, fintech

“Cancelled our retainer last month. Haven't looked back yet.”

Priya

Founder, healthtech

“Drafts needed tweaks, but the core was mine. That surprised me.”

Jordan

Founder, climate

“Got a reply I wasn't expecting. More than my last year of DIY.”

Sam

Founder, SaaS

“Not perfect, but way more useful than the agency we were paying.”

Chen

Founder, edtech

“Doesn't do everything. Does the annoying research part I hated.”

Alex

Founder, enterprise

“Reads like me once I adjust a few lines. More than I expected.”

Isabel

Founder, consumer

“Took a while to trust it. Glad I did.”